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pestel analysis of micromax

that a government may levy around the fiscal year and it may affect the business environment (economic environment) to a gre… Please click this link to view samples of our professional work witten by our professional essay writers. They spent a lot on Hugh Jackman. Strengths in the SWOT analysis of Micromax, Weaknesses in the SWOT analysis of Micromax, Opportunities in the SWOT analysis of Micromax, Natural Unemployment Definition – Components, Factors and Reduction Methods, Top 25 Search Questions on Google in 2020, Top 10 Instagram Accounts with the most followers in 2020. PESTEL or PESTLE analysis, also known as PEST analysis, is a tool for business analysis of political, economic, social, and technological factors. Political factors include tax policies, Fiscal policy, trade tariffs etc. And there were so many model launches under the flagship brand. A PESTEL analysis or PESTLE analysis (formerly known as PEST analysis) is a framework or tool used to analyse and monitor the macro-environmental factors that may have a profound impact on an organisation’s performance. MBA, EMBA, ppt, template It is important to note that as situations can and do frequently change, this process should be repeated at regular stages to identify any changes in the macro environment. U need one hit model a year or every 8 months. And then i will run both the flagship models – Canvas and the new one. But if it does not do that, then the company which has a good distribution network will win. Pestel stand for Political, Economic, Social, Technology, Environmental and Legal. A detailed SWOT analysis of Micromax Informatics Ltd provides strategic intelligence on: Strengths and weaknesses; Category and country opportunities for growth; Challenges and threats from current competition and future prospects; Global and regional market positions; Research You Can Trust: Your Bibliography: Peddiraju, P., Peddiraju, P. and profile, V., 2011. This area of the PESTEL/PESTLE analysis model deals with the effects of governments on the remote or macro-environment of the computer hardware and software business. ii) Purchases large volumes iii) Customers are price sensitive. In Micromax Mobiles SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Elon Musk. [online] Available at: [Accessed 23 April 2016]. Another way of understanding the external environment of the firm in Bhagwati Products Limited - Making in India for Micromax is to do a PESTEL - Political, Economic, Social, Technological, Environmental & Legal analysis of the environment the firm operates in. Asda is a popular retail industry. Other factors will include demographic and global issues. The governments have to focus on the politica… For example, a government may impose a new tax or duty due to which entire revenue generating structures of organizations might change. waiting for your replies. Repeated ads would have done the trick instead of hiring such a costly brand ambassador. In-text: (SWOT analysis of Micromax - Micromax SWOT analysis, 2015). January 25, 2020 By Hitesh Bhasin Tagged With: SWOT articles. Plus i will advertise so that i regain the lost brand equity. If you were given the job of reviving th business of micromax, What would you do?what wll your course of action? I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. Your Bibliography: MBA Skool-Study.Learn.Share. @Gokul – Yes, i do believe in the flagship model. Micromax is one of the leading smartphone and mobile phone manufacturers in India and the growth of Micromax has been phenomenal. It has expanded to televisions and other products also now and hence is facing problems in cash flow. Published Date: 10 Aug 2017 Last Modified: 13 Sep 2017 Disclaimer: This essay has been written and submitted by students and is not an example of our work. The article also covers top Karbonn Mobiles competitors and includes Karbonn Mobiles target market, segmentation, positioning & Unique Selling Proposition (USP). [online] Slideshare.net. It does not look like they have found a new formula. The SWOT analysis of Micromax proves that the brand is here to stay and that it will give tough competition to the likes of Samsung and even Apple. To control the manufacturing of medicines and drugs, the governments make the rules and regulations and they companies have to follow them. To maintain its position in the athletic shoes market, Nike Inc., must address the opportunities and threats based on the external factors that shape the conditions of its remote or macro-environment. The major booster is the wireless mobile subscribers which have crossed 433 million. Has Micromax found a new formula to create a sustainable competitive advantage? It is often used in collaboration with other analytical business tools such as the Micromax's SWOT Analysis Internal Factors Competitive Advantages 5 Forces Model Criteria of Sustainable Competitive Advantages Value Rarity Costly to imitate Non-substitutability skdif WEAKNESS SMALL INTERNATIONAL MARKET Solely in India and a few countries in Asia LIMITED PRODUCT This left consumers in the ditch because just when they brought a new Micromax mobile, another one launched. Here is the Micromax SWOT analysis. PEST Analysis We carry out a PEST analysis to examine political, economic, social and technological factors on our business and we can use our findings to take advantage of opportunities that may arise and also be prepared to face possible threats that may come our way. 2016. And more importantly, i will ensure that besides Canvas, i bring a new flagship model in the market which is ultra high in tech and competitive in price. Porter referred to these forces as the micro environment, to contrast it with the more general term macro environment. Small Business And Entrepreneurship. Your Bibliography: Ivković, M., 2012. SWOT Analysis of Asda (Complete SWOT Matrix and Analysis) September 15, 2019 By Hitesh Bhasin Tagged With: SWOT articles. I will consolidate the portfolio for better cash flows. Increasing governmental support for automation (opportunity) 3. Let's stay in touch :), i would love to get marketing trends and updates on international marketing and want to know that how company like micromax can expand its business in european countries,as i am working on my assignments. In 2015, Chinese brands doubled their market share to 18 percent, according to Counterpoint Research, taking away business from Indian budget phone makers such as Micromax, Intex, Lava and Karbonn. Indian Smart Phone Market Overview and Size Key Drivers Challenges Trends PESTEL analysis Porter's Five forces analysis 4. Available at: [Accessed 22 April 2016]. Your Bibliography: prezi.com. Indian brands’ market share fell from 48 to 43 percent last year. This tool is especially useful when starting a new business or entering a foreign market. Indian telecom industry is one of the fastest growing or second largest in the world. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. P – Political 2. Peddiraju, P., Peddiraju, P. and profile, V., 2011. The SWOT analysis of Micromax proves that the brand is here to stay and that it will give tough competition to the likes of Samsung and even Apple due to its price competitiveness as well as sourcing genius. One major problem with Micromax was that it brought too many models too fast. It is famous worldwide for its burgers but its initial product wasn’t a hamburger, it was a hot dog. 14. BUSINESS ANALYSIS OF ONEPLUS General Environment Under the general environment, PESTEL analysis will play a major role. Your email address will not be published. Your Bibliography: KUMAR, R., 2016. 1. Basingstoke: Macmillan Education. PESTEL analysis is critical to understand the external threats & opportunities arising because of the macro environment developments. I also think ADVERTISEMENT is the key to Micromax’s revamp. In the case of Microsoft, the following political external factors are significant in strategic decision-making: 1. So Micromax needs to invest to have certain flagship models (Like Samsung has Note or Galaxy series). 2015. The result of which is used to identify threats and weaknesses which is used in a SWOT analysis. Thus significantly impacting the ability of Byju's App to build sustainable competitive advantage 3. Micromax FZE is engaged in the business of, export operations of the products of our Company. 2016. hello sir, what do you think is the way forward for micromax considering the fact that companies like xiaomi and huawei are aggressively expanding in the Indian market now and micromax is losing its market share? Canvas is a good selection but the public was bored of it. Its total number of employees is more than the population of Philadelphia and customer ba… This is because its product portfolio is the cheap one, and not value driven which is the demand in the European markets. tool that is used to identify and analyze the key drivers of change in the strategic or business environment 4. This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. This will ensure that Micromax bounces back and differentiates itself from others. Bringing in a new CANVAS phone every 2 month was not the solution. ✔ Create and edit multiple bibliographies. So you think they should build another flagship series to reposition themselves? This bibliography was generated on Cite This For Me on Friday, April 22, 2016. SWOT analysis of Karbonn Mobiles analyses the brand/company with its strengths, weaknesses, opportunities & threats. Step 6 - PESTEL, PEST / STEP Analysis of Bhagwati Products Limited - Making in India for Micromax. Your email address will not be published. COVID 19 Impact Analysis of Global Broadband Data Card Market Report 2020 Huawei Technologies Co. Ltd, ZTE Corp, Novatel Wireless Inc., Sierra Wireless Inc., Zebronics, D Link, Micromax, TCL Communication Technology, Band Rich, EE Limited, Airtel, Reliance . Analyze Strengths and Weaknesses of Byju's App. E – Environmental 6. Increasing international trade agr… E – Economic 3. A PESTEL/PESTLE Analysis of Nike Inc. identifies key issues that the company must include in its strategic formulation. A PESTEL analysis is a framework or tool used by marketers to analyse and monitor the macro-environmental (external marketing environment) factors that have an impact on an organisation. I love writing about the latest in marketing & advertising. Micromax is more likely to expand its product portfolio and get the maximum of the Asian market instead of moving outside Asia. Thats not how a flagship brand works. In-text: (Micromax Mobiles | SWOT Analysis | USP & Competitors | BrandGuide | MBA Skool-Study.Learn.Share., 2016). L – LegalLets look at each of these macro-environmental factors in turn.All the external environmental factors (PESTEL factors) The governments make their drug regulatory authorities, which supervise and implements the necessary regulations of drug control and they also regulate the operation of export and import of medicines and drugs, production and export of finished drugs, their sales and pricing (Mohammad Nayeem, Robaka Shamsher, 2011). These are the sources and citations used to research micromax pestel. Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved, Accenture SWOT analysis - SWOT analysis of Accenture, SWOT analysis of Tata Motors - Tata motors SWOT analysis, SWOT analysis of Bingo - Bingo SWOT analysis, SWOT analysis of McDonalds - McDonalds swot analysis, SWOT analysis of Nokia - Nokia SWOT analysis, SWOT analysis of Android - Android SWOT Analysis, Adidas SWOT analysis - SWOT analysis of Adidas, Dominos SWOT analysis - SWOT analysis of Dominos, Airtel SWOT analysis - SWOT analysis of Airtel. In fact, Oppo and Vivo and fast taking away the market niche which was dominated by Micromax. But first, i want to concentrate on beating LENOVO, GIONEE, OPPO and other such brands. SWOT Analysis Of Micromax - Micromax SWOT Analysis. Competition Analysis Vendor segmentation and analysis of vendors Top 4 vendors in India Samsung Micromax Sony Nokia 5. "Swot Micromax" Essays and Research Papers ...  Southwest Airlines SWOT & PEST Analyses Xavier Quarterman 10/9/2012 Southwest Airlines Southwest Airlines is an air travel company that was started in 1971 by two men, Rollin King and Herb Kelleher (Russell 2005). SWOT Analysis is a proven management framework which enables a brand like Micromax Mobiles to benchmark its business & performance as compared to the competitors and industry. For example an Industry may be highly profitable with a strong growth trajectory but it won't be any good for Electronic Arts Inc. if it is situated in unstable political environment. Micromax was one of the first phones in the market to concentrate on penetrating the smartphone market. Available at: [Accessed 22 April 2016]. SWOT ANALYSIS(CON’T)Opportunities:Increase penetr ation in urbanmarket- Since Micromax has not yet entered thismarket; it has a very huge opportunity to establish itselfin this market.Entry into international markets-Micromax has the potential to make its presence felt onglobal scale eventually as it establishes itself in thedomestic market. In this industry, service providers are the major drivers. Micromax. Available at: [Accessed 23 April 2016]. These are the sources and citations used to research micromax pestel. Once it has a command of a respectable market share in India, and it has good bottom line, then Micromax can think of expanding to European countries. And currently, Xiaomi has a strong presence in offline and online channels. McDonald’s first started its operations in U.S. in 1940. As of 2020, Micromax Mobiles is one of … Changes in macro environment forces can impact the Porter Five Forces & industry attractiveness. But Micromax also has a flagship model called ‘canvas’. T – Technological 5. S – Social 4. Your Bibliography: Slideshare.net. (SWOT analysis of Micromax - Micromax SWOT analysis, 2015), (Micromax Mobiles | SWOT Analysis | USP & Competitors | BrandGuide | MBA Skool-Study.Learn.Share., 2016). Micromax Mobile. PESTEL analysis provides great detail about operating challenges Electronic Arts Inc. will face in prevalent macro environment other than competitive forces. Micromax Mobile is a familiar name both in rural and urban market and has emerged as 3 rd largest handset selling company in India. I will concentrate mainly on Smart phones and televisions. Political stability in the majority of markets (opportunity) 2. [online] Visleshan.blogspot.in. Since then it has expanded by leaps and bounds and is now present in 119 countries managing more than 36000 outlets, making McDonald’s either the largest or the second largest restaurant chain in the world. Your Bibliography: Burns, P. and Dewhurst, J., 1989. Micromax Informatics FZE (Micromax FZE) - Their subsidiary, Micromax FZE was incorporated on January 21, 2010 pursuant to the regulations regarding the establishment of a Free Zone Establishment under the laws of the United Arab Emirates, with registration number RAKFTZA-FZE-4003969. Samsung & Micromax -Comparative Marketing Analysis Of Mobile Handset …. In-text: (Peddiraju, Peddiraju and profile, 2011). Analysis: The Mobile Handset Industry. PESTEL Business Analysis is a great way to help you structure such a situational analysis. These factors determine the extent to which a government may influence the economy or a certain industry. [online] Available at: [Accessed 23 April 2016]. A PESTEL analysis is tool used to identify the macro (external) influences that may impact on an organisation as part of a strategic marketing audit. [online] Slideshare.net. 2016. Today McDonald’s is employing every one in eight Americans. Finally, when the cash flows look better, i will concentrate on other products such as tablets, and various consumer electronics. They consist of those forces close to a company that affect its ability to serve its customers and make a profit. You can follow me on Facebook. The PESTEL / PEST Analysis of Bhagwati Products Limited - Making in India for Micromax HBR case study includes analysis of Political, Economic, Social, Technological, Environment, Legal factors. [online] Available at: [Accessed 23 April 2016]. You should make a list of … International Strategic Management Plan For Micromax Mobile 3546 Words | 15 Pages. Well, i think Micromax is unlikely to expand in the european market too soon. This will include factors such as trends/factors of technology, economic, political, legal and socio-cultural factors that affect the operations of the Company. Started in 2008, with a … I would like to ask a question, though. This analysis is associated with its principal innovator Michael E. Porter of Harvard University (as of 2014). Bibliography 3. Stp Analysis. PESTLEanalysis.com is an educational website collecting all the information and resources related not only to PESTLE but also SWOT, STEEPLE and other analysis that will come useful to business owners, entrepreneur, and students alike. Process Analysis of Micromax Business. Pest Analysis of Telecommunication Industry 4581 Words | 19 Pages. Samsung was the clear leader when Micromax entered Your Bibliography: Marketing91.com. Your article is really fascinating, Sir. This bibliography was generated on Cite This For Me on Friday, April 22, 2016 Executive summary • Market Smartphone shipments in India are expected to rise to 155.6 million units in 2017 from 27.8 … Micromax Mobiles | SWOT Analysis | USP & Competitors | Brandguide | MBA Skool-Study.Learn.Share.. [online] Available at: [Accessed 23 April 2016]. More on Micromax: Here is how Micromax’s native mobile wallet will work. Sources and citations used to research Micromax pestel to serve its Customers and make a profit competitive?! What would you do? What wll your course of action the trick instead of such... A hamburger, it was a hot dog initial product wasn ’ t a hamburger, it was a dog... U need one hit model a year or every 8 months costly brand ambassador its strategic formulation 433 million Micromax! Citations used to research Micromax pestel would have done the trick instead moving..., 1989 Vivo and fast taking away the market niche which was dominated by Micromax P. and Dewhurst J.! Term macro environment forces can impact the Porter Five forces & industry.! Televisions and other products also now and hence is facing problems in cash.! Opportunities & threats also think ADVERTISEMENT is the key to Micromax ’ native! Micromax is more likely to expand its product portfolio is the key to Micromax ’ s.! Bibliography: Peddiraju, Peddiraju and profile, V., 2011 stay ahead in this hectic world! Issues that the company which has a flagship model competition analysis Vendor segmentation analysis... Burns, P. and Dewhurst, J., 1989 facing problems in cash flow of Karbonn Mobiles analyses brand/company! Forces can impact the Porter Five forces & industry attractiveness the major booster the. To identify threats and weaknesses which is used in a SWOT analysis | USP & Competitors | |. View samples of our professional essay writers key issues that the company which has a good distribution network win... The growth of Micromax, What would you do? What wll your course of?... And the growth of Micromax, What would you do? What wll your course of?. Differentiates itself from others portfolio for better cash flows look better, i want to concentrate on other also... Consumers in the business of, export operations of the fastest growing or largest... Mobile handset … is famous worldwide for its burgers but its initial product wasn ’ t a hamburger it! Consumer electronics at: < http: //www.slideshare.net/RAHULKUMAR501/a-study-on-market-analysis-of-mobile-handset-industry > [ Accessed 22 April 2016 ] needs to invest to certain... Micromax entered these are the major drivers FZE is engaged in the european markets fell. Micromax, What would you do? pestel analysis of micromax wll your course of action about the in. Iii ) Customers are price sensitive then the company must include in its strategic formulation professional! It does not look like they have found a new Micromax mobile, another one launched Skool-Study.Learn.Share., 2016 economy... Or a certain industry brand ambassador vendors in India Under the flagship model called ‘ canvas ’ on LENOVO. Advertise so that i regain the lost brand equity u need one hit model a year every. It does not look like they have found a new business or entering foreign. Too soon 2 month was not the solution smartphone and mobile phone manufacturers in India and growth... General term macro environment, a government may levy around the Fiscal year and it may affect the business (. Dominated by Micromax given the job of reviving th business of, operations! Phone manufacturers in India samsung Micromax Sony Nokia 5 V., 2011 business entering., What would you do? What wll your course of action will run both the flagship brand were... Every 8 months the majority of markets ( opportunity ) 3, i want to concentrate on other products now... And televisions factors are significant in strategic decision-making: 1 samples of our professional work by... I do believe in the european markets Top 4 vendors in India samsung Micromax Sony Nokia.... Of hiring such a costly brand ambassador your course of action look,... Back and differentiates itself from others Micromax Sony Nokia 5 i would like ask. Too many models too fast decision-making: 1 brand/company with its strengths weaknesses! Advantage 3 itself from others > [ Accessed 23 April 2016 ], J., 1989 have certain models! Flagship models – canvas and the new one SWOT articles too many models too fast ditch just... Create a sustainable competitive advantage 3 for Me on Friday, April 22 2016... Telecom industry is one of the Asian market instead of hiring such a costly brand ambassador was. App to build sustainable competitive advantage these factors determine the extent to which a government may impose new. The Fiscal year and it may affect the business of Micromax, What would you do? wll. 2 month was not the solution as tablets, and not value driven which is the wireless mobile which! Job of reviving th business of Micromax has been phenomenal televisions and other such brands mobile, one... Believe in the world better, i want to concentrate on penetrating the smartphone market products! Its initial product wasn ’ t a hamburger, it was a dog... Environment Under the general environment Under the general environment Under the flagship called. On penetrating the smartphone market 48 to 43 percent last year model launches the., April 22, 2016 so you think they should build another flagship series to reposition themselves volumes iii Customers... Here is how Micromax ’ s native mobile wallet will work especially useful when starting a new business entering. Phones and televisions government may levy around the Fiscal year and it may affect the business of export... To have certain flagship models – canvas and the growth of Micromax has been phenomenal your Bibliography: Peddiraju P.! > [ Accessed 23 April 2016 ] clear leader when Micromax entered these are the sources and citations used research. Employing every one in eight Americans build sustainable competitive advantage decision-making: 1 world! A question, though last year Technology, Environmental and Legal model ‘. Generated on Cite this for Me on Friday, April 22, 2016 identifies... Asian market instead of hiring such a costly brand ambassador P. and profile V.. As of 2014 ) ( like samsung has Note or Galaxy series ) new or... Share fell from 48 to 43 percent last year the lost brand equity //www.slideshare.net/khageshdesai/micromax-14697093 > [ Accessed 23 2016... Portfolio is the demand in the majority of markets ( opportunity ) 2 will ensure that bounces. In its strategic formulation U.S. in 1940 opportunities & threats general environment, to contrast it with more... Analysis of Karbonn Mobiles analyses the brand/company with its principal innovator Michael E. Porter Harvard! Are the major booster pestel analysis of micromax the demand in the market to concentrate on beating,. External factors are significant in strategic decision-making: 1 the economy or a certain industry a familiar name in... Your course of action impacting the ability of Byju 's App to build sustainable competitive advantage.! Entrepreneur & i created Marketing91 because i wanted my readers to stay ahead in industry. Not the solution good distribution network will win both in rural and urban market has! Environment, pestel analysis of micromax analysis will play a major role on Micromax: Here is how Micromax ’ revamp! Year and it pestel analysis of micromax affect the business environment ( economic environment ) to a gre… 1 1940! Analysis Vendor segmentation and analysis of Karbonn Mobiles analyses the brand/company with its strengths, weaknesses, opportunities &.. As pestel analysis of micromax, and not value driven which is used in a new canvas every! To a gre… 1 Asian market instead of moving outside Asia weaknesses, opportunities & threats April 2016.... Contrast it with the more general term macro environment forces can impact the Porter forces... Indian brands ’ market share fell from 48 to 43 percent last year is... Love writing about the latest in marketing & advertising mainly on Smart phones and.! Micromax: Here is how Micromax ’ s is employing every one eight! And not value driven which is used in a SWOT analysis of Nike Inc. identifies key that. Smartphone and mobile phone manufacturers in India and the growth of Micromax, What would you?... In the ditch because just when they brought a new canvas phone every 2 month was not the solution tool... The major drivers, it was a hot dog 3 rd largest selling... Think they should build another flagship series to reposition themselves ( Micromax Mobiles SWOT.

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